Tuesday, August 2, 2011

QGI is getting a new "look"

Quesada Gardens Initiative is getting close to celebrating its tenth birthday, and is already getting ready for the celebration by updating its "look."

The logo shown here is a result of months of community input at meetings and other gatherings, and the graphic tinkering of local businessperson and friend to the project Tom Kennedy.

The consensus of involved residents was to retain the elements of the older logo that everyone liked while communicating "freshness." Some felt the older logo looked too institutional, and that the new graphic direction wasn't helping. Others wanted a graphic that reinforced the fact that Quesada Gardens Initiative is so much more than a block association or gardening club.

All involved deserve a pat on the back for sharing ideas and sticking with a process that touches on everything the group does and represents.

No comments: