Wednesday, December 19, 2007

Upper Crust Deli & Grill Opens Today!

Third Street is back. And Upper Crust Deli & Grill is here to prove it. A new family-owned eatery with an eclectic array of both hot and cold creations, Upper Crust is shaping up to be the go-to sandwich shop in the Bayview.

Photos and story contributed by Ben Kaufman

Upper Crust Deli & Grill is as small business as it gets. Ray Gheith and his family opened their first store in Pacifica a mere four years ago. And on December 19th, they opened their second Upper Crust at 5100 Third Street. The Gheith family – all from Daly City – chose to establish their second shop in Bayview because of the lack of food options offered by the current commercial corridor. They are excited to serve the community and work as a family in doing so.

Dedicated to quality, freshness, and affordability …not a bad combo. You can start off your morning with a cup of coffee and a fresh Noah’s bagel; then return around lunchtime for a delicious sandwich brimming with quality ingredients. Meat-lovers will be especially hip to the “Two Bridges”– a sourdough roll stuffed with turkey, ham, roast beef, Monterey Jack and American cheeses, lettuce, tomato, mayo, mustard, and pickles to boot. If you’re not into the meat thing, the menu offers vegetarian options that were created with a love for our herbivorous friends that you can taste.

The deli gets the most props for its ongoing renovations. Inside the space that once housed Golden Eagle Deli, you’ll find everything revamped with more open space, comfortable and stylish seating, and new food-making contraptions to insure quality, healthy, and fresh food for its patrons. Mmmmm-mmmmm!

The Gheith family is committed to the communities they serve. They have pledged to employ local residents of Bayview and have decided to keep the business alcohol-free in the interest of building trust with the community. They have also expressed an interest in being involved in community events – even hosting some, given the large space of their building.

Upper Crust is a great match for the Bayview community…a small, local business with quality, fresh, cheap, and delicious food. So stop on by! They are open from 7AM – 8PM, seven days a week!

Upper Crust Deli & Grill
5100 Third Street (between Revere and Shafter)
Check out what people are saying about the Pacifica Upper Crust on (5 stars!)

Ben Kaufman works with the 3rd Street Corridor Program. Contact him about business development on Third Street:

1 comment:

rhondawinter said...

Yesterday I had a turkey sandwich on a toasted dutch crunch roll from Upper Crust. It was delicious, and the store looks great as well. They have really transformed that space.